If you’re running your own business, are a social media influencer, and even just on the ‘gram for your personal use, Instagram stories are a MUST. Instagram stories are truly a way to engage your audience. Over 500 million people use Instagram stories every day, so really the opportunities for promotion are endless! So what do you do? Really anything is possible, a static image, a video, you can post your Instagram Live to your stories too. But let me get specific with how you can show your personality through a really simple feature. Instagram stories stickers. Yep, you heard me. Stickers!
Instagram stories stickers first, a fun way to add more personality to your stories, and really helpful for growing your business! There is pretty much an Instagram stories sticker for anything. If you’re trying to grow your engagement, build brand awareness, drive traffic to your website, or promote e-commerce sales, there’s more than likely an Instagram stories sticker that can help further your message. You can use Instagram story stickers to really stand out and as an opportunity to connect with your audience.
Let me explain exactly what they are. Instagram story stickers are interactive elements that you can add to your stories. Which is a great way to boost your Instagram marketing allowing you to be more creative and expressive. The best part? They are super easy to use! All you need is to, search for and choose the right sticker for your story.
How do you use them? As you are posting your Instagram story, to add stickers tap the Stickers button. It looks like a smiley face, and you can find it in the top right corner of your screen. Here you will be able to find customizable stickers for things like weather, the current time, location, hashtags, quizzes and polls, donation, mentions GIFs and way more! A recent and popular edition has been a music sticker to add a relevant song to your story. You can even create a custom sticker for your brand and add them to Instagram!
Here is a breakdown on some of the different types of stickers and their best uses.
The Quiz Sticker: This is a great way for you to learn more insights on your audience you might not have already been aware of. It’s one of Instagram’s most interactive stickers. You can use it in various ways like asking your audience a question, teaching them more about your products, or digging deeper into their interests.
Tagging your location with Instagram’s location sticker is a great way to easily get more views and engagement on your Instagram stories. Similar to location tags for an Instagram post, when tagging a location on Instagram Stories, like a neighborhood or restaurant, your story will appear in the public stories feed of that location. Anyone who searches for that specific location on Instagram will be able to see and engage with your story!
If you work with other brands on Instagram or want to share some user-generated content (UGC), this one is important. Easily shout-out their account with the mention sticker! The account will get a notification that you mentioned them, and they may just repost your story. This helps not only spread your reach and theirs but helps build your community.
These are very similar in concept to the location stickers. If you tag your story with a hashtag sticker, users who search for that hashtag will be able to see and engage with your story. This can increase your story’s discoverability, and help you highlight your branded hashtags or campaigns.
By far my favorite! This is where you can really showcase your personality and get creative with your Instagram stories. There are so many options to use for your business. To find something specific that will capture what you’re trying to say, all you need to do is use Instagram’s built-in search feature.
If you’re not sure what Instagram story stickers you would like to use, I’ve got you covered! Now that you have the basic understanding, here are twelve of my favorites and what they look like!
Now that you have an understanding of what Instagram story stickers are and how you can use them, add a level of creativity to Instagram stories! Let me know if this helped you catch the attention of your audience and if this helped generate more engagement.