Raise your hand if you've been personally victimized by terrible advice. 🙋🏽♀️
In every industry, there's a slew of well-intentioned but ultimately cringe-worthy counsel. I've had my share in launch strategy, and boy, it's a rollercoaster!
Let's pull back the curtain on some all-time "favorites" and set the record straight.
The Pitfall of Generic Templates
Misconception: "Just use generic templates for all your launches, no one will notice!"
The reality is, originality matters. Using generic templates might seem like an easy shortcut, but it can lead to a lackluster launch that fails to capture your audience's attention. Personalization is key to making your launch stand out and resonate with your target audience.
I once worked with a client who insisted on using generic email marketing templates for their launch. Despite our efforts, the launch felt flat and uninspired, and engagement was minimal. After switching to a customized approach that reflected their brand's unique voice and values, their next launch was a huge success.
Invest time in creating personalized and original launch templates. Understand your audience's needs and craft a message that speaks directly to them. This personal touch can make all the difference in the success of your launch.
The Necessity of Backup Plans
Misconception: "You don't need a backup plan for your launch. It'll go smoothly!"
Let's be real—technology is unpredictable. Assuming everything will go smoothly without a backup plan is a recipe for disaster. Technical glitches, last-minute changes, and unexpected issues are par for the course in any launch.
During one of my early launches, my automations subscription ran out and none of my contacts were automatically added to the sequence that housed their delivery email. Without a backup plan, I scrambled to get things back on track, losing valuable time and potential customers. Now, every launch I manage has a comprehensive backup plan to address any hiccups.
Always have a backup plan. Identify potential risks and prepare contingency strategies to ensure your launch can continue smoothly, even if something goes wrong. This proactive approach can save you from a lot of headaches and lost opportunities.
Individuality vs. Imitation
Misconception: "Just follow what the big brands do for all your strategies."
Imitating big brands might seem like a smart move, but it often leads to a lack of individuality. Your unique selling point gets lost, and your brand becomes just another face in the crowd. True success comes from standing out, not blending in.
I once supported a new business that mimicked the strategies of a well-known brand. Their efforts were met with indifference because they lacked a distinct identity. When we pivoted to a strategy that highlighted their unique strengths and values, their engagement and sales skyrocketed.
Develop a launch strategy that reflects your brand's unique qualities. Understand what sets you apart and leverage that in your marketing efforts. Authenticity and originality will help you build a loyal customer base.
The Importance of Testing Funnels
Misconception: "Don't bother testing your funnels. Trust the process blindly."
Blindly trusting your funnels without testing is a gamble you can't afford to take. Analytics and continuous optimization are crucial to ensuring your funnels are effective and efficient.
A client was struggling with low conversion rates despite a high volume of traffic. By conducting thorough A/B testing and analyzing the results, we identified key areas for improvement and optimized the funnel, resulting in a significant increase in conversions.
Regularly test and optimize your funnels. Use analytics to understand where your audience drops off and make data-driven decisions to enhance their experience. This iterative process will help you maximize your conversion rates.
Proper Launch Announcements
Misconception: "Announce your launch date last minute, it’s exciting!"
Last-minute launch announcements can create confusion and chaos, leaving your audience unprepared and uninterested. Building anticipation and communicating effectively are essential for a successful launch.
I once managed a launch where the announcement was made just days before the event. The result? Low attendance and a lukewarm response. For the next launch, we implemented a comprehensive pre-launch campaign, building excitement and ensuring our audience was primed and ready. The difference was night and day.
Plan your pre-launch communication strategy carefully. Create a timeline of announcements, teasers, and reminders to build anticipation and keep your audience engaged. Clear and timely communication will ensure a smoother and more successful launch.
The truth is every online entrepreneur has faced challenges. It’s how you rise after falling that truly sets you apart.
If you've encountered similar pitfalls or have your own stories of debunking bad advice, I'd love to hear them! Let's connect and share our experiences. And if you're looking for a launch specialist to help guide you through a successful launch, check out my services on my website. Together, we can create something extraordinary.
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